The blog
Notes on building websites, design, and the brands I love working with.
16 July 2026
The first five seconds: what your homepage says before anyone reads it
People decide how they feel about your website in about five seconds, before they read a word. Here's what they react to, and how to make those seconds count.
designconversion
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12 July 2026
The quiet design choices that make people click
A handful of well-understood design choices explain why some pages get people to act and others stall. Here's how I use them to help visitors, not trick them.
conversiondesign
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