The blog

Notes on building websites, design, and the brands I love working with.

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9 October 2026

Okay, But Actually… Big Companies Build Custom Software Too

Someone asked why the world's most profitable companies don't build custom software. Walmart and JPMorganChase do. Their own explanations show how large businesses choose what to build and what to buy.

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7 October 2026

Okay, But Actually… Data Residency Is Not the Same as Data Protection

People love throwing California, Europe and Brazil into conversations about custom software before asking what the application actually does. Here is what data residency tells you, what it does not, and why buying SaaS does not make the legal questions disappear.

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2 October 2026

Okay, But Actually… No, Buying SaaS Does Not Make You Safe

Buying SaaS moves some security work to the provider. It does not remove forgotten admins, shared passwords, abandoned integrations or your own questionable decisions.

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